Case Studies
City of Indianapolis
Challenge: Low turnout and media exposure from first expungement event. Need to increase turnout and media exposure for next event
Solution: Strategic media outreach and personal storytelling to drive awareness
Results: 314% increase over attendance goal, 700% increase growth from previous event
The Excel Center - Goodwill of Central & Southern Indiana
Challenge: The Excel Center sought partnerships to offer educational and employment opportunities to criminally-justice involved individuals
Solution: Our agency connected The Excel Center with key re-entry partners, including the City of Indianapolis and the Marion County Prosecutor’s Office
Results: The Excel Center now has direct access to individuals leaving the Marion County Community Justice Campus and is partnering with the Prosecutor’s Office on an incentive program for those who complete their education
Clincian-Led Community Response Team
Challenge: Public unaware of new established mental health crisis response team
Solution: Comprehensive public relations and integrated marketing campaign
Results: Campaign earned 8+ million impressions, resulting in more than doubling monthly calls during the campaign, sustained 90% calls after campaign